In 2020, Rocky Mountain Institute was entering a new organisational chapter at a moment when its work was more critical than ever. To accelerate progress, RMI had ambitions to significantly increase donor revenue and brand awareness in the next 1-3 years.

id's task was to review the power of the current brand, both nationally and internationally, assess which aspects were no longer fit for purpose and be ready to change, modify or retain.

Ultimately, id delivered a new name, updated brand narrative, and visual identity to inspire global collaboration and action to rapidly achieve significant shifts in the climate crisis by 2030.